Session Four was presented by Aleyda Solis @Aleyda, I’ve expanded a bit on her points.
In the last few years our technology has improved to a greater extent of mobile browsing. No I’m not just talking about your laptops and iPads, I’m also talking about your smartphones, iPod Touches etc.
What you need to look at when you are designing a mobile version of your site;
What is your mobile audience’s behaviour in your site?
How do they see your information, how do they react to the presentation, how long do they spend on each page, why do they click this link before that link. These are the things you need to be asking yourself when you build your site.
Let’s be honest, how much time do people spend online on desktops and laptops now? 4 hrs? 2 hrs? 8+ hrs? Most people actually spend more time online using their smartphones, iPods, iPads etc. because it’s portable it’s great when having lunch with a potential client in public areas, giving you both a more relaxed atmosphere and making talking about your possible business together a lot more comfortable.
I’m not an SEO-er but I do know that google offers a lot of tools for mobile device SEO (learn more at Alyda Solis’ State of Search blog post).
What’s your sites behaviour in mobile search results: use the webmaster tools to see the top queries and pages showing in the mobile search results. Check how your site behaves in those Google mobile search results. How can you improve the results?
How does your Audience searching in Google mobile? how they’re searching, how the keywords are used, can you improve them? Use the Google WebMaster tools to filter for mobile specific and also use Google’s Our Mobile Planet to check how they’re using the mobile devices. How can you make the site more interactive for them, how can you visually improve the way it looks?
One of the most important things you should do is check your content works for a mobile user. Chances are it may have to be different. Why you ask? Think about it, it’s a small screen, chances are they’re looking at a quick overview of the content while traveling or eating lunch or may even be sneaking a view while they should be working heh! Can you make it more mobile friendly?
Check you have the technical capacity to build and maintain the SEO for your mobile site.
you can check more info from Aleyda Solis’ mobile seo tools post on her blog